Market Intelligence is gathering and analyzing information in order to make correct and reliable decisions to develop strategies in market development and extension.
Strategic review
Resource allocation
New markets
The current situation in the market
The threat of new entrants
Strategic partnerships
New products, services
Cross selling
Alternative items threat
Bargaining power
Purchasing power
Identification of risk
Bargaining power
Price, term bargains
Identification risk
Demographic data
Legal regulations
• Current data stream
• The integration of data within the company
• Business and industry-specific solutions
• Quick and easy sharing of strategic analysis
• What-if simulation, mobility
• Strategic analysis of data collection in one spot
• Decision support and early warning
• Continuous updates
Solution Process | ||
20% Data gathering | 20% Data analysis | 60% Decision Making and Execution |